Hello, Downtown Business Owners!

This page has information important for downtown business owners and employees to be aware of.

DNA Meetings (Downtown Norfolk Association)

Each month members of the Downtown Norfolk Association meet to discuss current business, financials, network with other downtown business owners, and stay informed of upcoming events. These meetings are the first Wednesday of each month, 8:30 AM at Home Instead Senior Care.

Next DNA Meeting: (Annual Meeting) Wednesday, October 5th at 8:30 AM. There will be a special election to fill the Treasurer position. Information will be emailed to members.

Downtown Email & Text Group

Sign up for our group email and/ group text to stay informed about upcoming Downtown Norfolk Association (DNA) meetings, events, changes in parking and other downtown matters. Send a request to be on either or both email and text to media@TheRiverPoint.com.


Business Profiles

Every business located downtown gets a free profile on this website, listed on the Businesses page. If your profile isn’t complete or you don’t see your business listed, click the button below and fill out the form.


Digital Sign Advertising

Click here for information pertaining to advertising on our digital sign located at 7th and Norfolk Ave


Parking Update

Effective January 1, 2022 all downtown parking lots managed by the Vehicle Parking District (see map below) will become open parking and free to use by downtown customers, residents, and employees. There will be no change to existing parking laws, which includes no overnight parking (unless you have a residential parking pass) and the two-hour limit for on street parking. The City Clerk will issue residential parking permits, at no charge, to the landowner for distribution to tenants. Residential parking permit holders will not have a designated parking area in any specific parking lot, they will be allowed to park in any lot. If you haven’t already, please contact the Clerk at (402) 844-2000 with the number of permits needed for your downtown tenants. 

This is a big change for downtown parking and is designed to allow the DNA, VPD and the City to reevaluate parking needs without current restrictions which may or may not be necessary going forward. This is the first step of the process, not the end. Going forward a Parking Subcommittee is challenged with both short and long term planning for downtown parking needs which includes a comprehensive parking study that will identify current and future parking needs, parking management solutions, and funding solutions. The goal is to improve the downtown parking experience for all users. 

Below is a wayfinding map of VPD parking lots in downtown. New parking lot signage will be installed in spring of 2022 that identifies the parking lots according to the attached map. Also attached is a copy of the wayfinding signage plan for parking lots.

The River Point District, Norfolk, NE